Fat Joe and New Era announced they that will collaborate to create an exclusive cap to promote his forth-coming album, "The Elephant in the Room." The new promotional caps will be released in a limited run in time for his March 11th release. The cap will be available exclusively through in-store and online promotions from New Era, Imperial Records, Terror Squad and Cornerstone Promotion.In addition, New Era, Terror Squad and Blocksavvy.com will be presenting a listening session for the release of The Elephant In The Room on March 11th from 7:00pm - 10:00pm at the NYC New Era store, located at 4th Street and Broadway, with music provided by DJ Mel Debarge.
A limited number of "The Elephant In The Room" exclusive New Era Custom Cap will be given away at the event.
